Advertising policy

Banners

• Format. GIF, JPEG or PNG in one of the standard sizes, up to 512 KB.
• Honest. The banner must match where it leads. No fake system messages, fake download or "close" buttons, or claims that cannot be true.
• Safe destination. The landing page must work, must not install software without consent, and must not redirect to something different from what the banner promised.
• Never allowed: illegal goods or services, malware and phishing, hate or violence, counterfeit goods, anything sexual involving minors, and scams such as get-rich-quick or doubling schemes presented as safe.
• The image itself: every banner is reviewed by an admin. No explicit nudity or shocking images, whatever the offer is.

Sensitive content

Some offers are allowed, but only on sites that ask for them. When you create a banner you tick the classes that apply, an admin checks your choice, and the banner is shown only on sites that allow every one of its classes.

• Adult (18+): dating, adult services and other content for adults. The banner image still follows the rules above, and the ad carries an 18+ tag. It is shown only on sites that say they are meant for adults.
• Gambling: casinos, betting, lotteries and games where you earn or win money.
• Investments: loans, stocks, tokens and financial services that suggest making a profit.
• Risky projects: HYIPs, high-risk investments and questionable offers. Only an admin can allow these on a site.

Hiding a sensitive offer by leaving its class unticked is a violation: the banner is removed and the account can be suspended.

Sites that show ads

• You own the site, and it has real visitors and original content.
• No illegal, hateful or pirated content, and no pages made only to show ads.
• Every site chooses which sensitive classes of ads it accepts (adult, gambling, investments). Nothing is on by default. Tick Adult only if the site itself is meant for adults.
• Place the ad where visitors can see it, clearly apart from your content. Do not hide it, cover it, stack ads on top of each other or make it look like part of your navigation.

Traffic

• No bots, scripts, proxies, traffic exchanges or paid or incentivised clicks.
• Do not click your own ads or ask others to.
• Do not reload an ad again and again. Repeated views by the same visitor in a short time are not paid.

What happens if rules are broken

We review banners and sites before they run and check traffic afterwards. Depending on the case we reject or remove a banner, pause a campaign, put a site back in review, cancel earnings from invalid traffic, or suspend an account. When we reject something we tell you the reason.

Report an ad or a site

Write to support@j2x.net with the address of the page and what you saw.